About
Experienced Digital Marketing Specialist with over 7 years of expertise in driving lead generation and conversions through targeted LinkedIn, Facebook, Instagram, and Google Ads campaigns. Proficient in developing and optimizing high-converting landing pages, analyzing performance metrics, and implementing A/B tests to enhance user experience and boost conversion rates. Leverages data-driven insights and refines strategies to maximize ROI, consistently achieving client KPIs.
Work
Clear SEM Solutions
|Google Ads and Meta Ads Specialist
Remote, N/A, US
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Summary
Manages and optimizes Google Ads and Meta Ads campaigns for diverse local businesses, driving lead generation, brand awareness, and sales growth.
Highlights
Managed and optimized Google Ads and Meta Ads campaigns for diverse local businesses, consistently driving lead generation, brand awareness, and sales growth.
Oversaw monthly ad budgets ranging from $1,500 to $10,000, ensuring efficient allocation and achieving high ROI for clients.
Developed and implemented advanced audience targeting strategies (demographic, interest-based, retargeting) and optimized landing pages through A/B testing to maximize campaign impact and conversion rates.
Monitored and analyzed campaign performance using Google Analytics, Meta Ads Manager, and GoHighLevel, leveraging data-driven insights to refine strategies and enhance client satisfaction.
Led client communication and reporting, providing actionable insights and strategic recommendations to align goals and drive continuous business growth.
Be Top Local
|Digital Marketing Specialist
Miami, FL, US
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Summary
Developed, launched, and managed multi-platform ad campaigns on Meta, Google, and LinkedIn, focusing on lead generation strategies for the healthcare industry.
Highlights
Developed and managed multi-platform ad campaigns (Meta, Google, LinkedIn) for the healthcare industry, driving lead generation and optimizing performance.
Executed comprehensive audience targeting and A/B testing strategies, improving campaign effectiveness and managing Facebook pages/pixels for conversion tracking.
Designed and tested landing pages, significantly enhancing user experience and boosting lead conversion rates.
Monitored and analyzed campaign performance using Facebook Ads Manager and Google Analytics, leveraging data-driven decisions to exceed client KPIs and maximize ROI.
Mentored junior media buyers in ad strategy, testing, and optimization, fostering a culture of growth and innovation within the team.
MedSpa Growth and Profitability
|Facebook Ads and Funnel Strategist
Lakeland, FL, US
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Summary
Led Social Media ad campaigns with a focus on driving lead generation and customer acquisition, while managing marketing automation programs.
Highlights
Led social media ad campaigns focused on driving lead generation and customer acquisition, while creating and managing Facebook pages and pixels for precise tracking.
Developed and implemented A/B testing and continuous ad optimization strategies to enhance campaign effectiveness and ROI.
Optimized landing pages and funnels for seamless integration with Facebook ad campaigns, significantly improving user experience and conversion rates.
Managed comprehensive marketing automation programs, including email campaigns and lead scoring, to nurture leads and drive customer acquisition.
Analyzed and reported campaign performance using data analytics, refining strategies, identifying trends, and ensuring maximum ROI for clients.
Collaborated closely with creative teams to develop compelling ad copy and assets, ensuring alignment with client messaging and business goals.
Education
Florida International University
Bachelor of Science
Computer Science
Courses
Digital Marketing
SEO
SEM
Content Creation
Skills
Digital Advertising
Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, Lead Generation, Customer Acquisition, Campaign Optimization, Audience Targeting, A/B Testing, Ad Copy Development, Creative Asset Development.
Marketing Strategy & Operations
Social Media Strategy, Landing Page Optimization, Marketing Automation, Email Campaigns, Lead Nurturing, Lead Scoring, Funnel Optimization.
Data Analysis & Reporting
Data Analysis, Performance Metrics, Conversion Rate Optimization (CRO), Return on Ad Spend (ROAS), KPI Management, Budget Management, ROI Maximization, Google Analytics, Facebook Ads Manager, GoHighLevel, Performance Reporting, Actionable Insights.
Professional Skills
Client Communication, Time Management, Critical Thinking, Attention to Detail, Cross-functional Collaboration, Mentorship.